Press Releases Fall / Winter 2016


FOR IMMEDIATE RELEASE

M·A·C COSMETICS PARTNERS WITH TORONTO MEN’S FASHION WEEK

Official Makeup Sponsor for TOM* Fall/Winter 2016

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#MACxTOM

TORONTO, February 11, 2016 – M·A·C Cosmetics, the world’s leading backstage makeup authority supporting the credo “ALL AGES, ALL RACES, ALL SEXES,” is pleased to announce its partnership with Toronto Men’s Fashion Week (TOM*) as the official makeup sponsor for the upcoming TOM* Fall/Winter 2016 Collections taking place February 22 to March 1, 2016 at 444 Yonge Street.

“TOM* is ecstatic to partner with M·A·C on so many levels,” says Jeff Rustia, Executive Director of TOM*. “Aside from being a fashion brand loved by all, M·A·C and TOM* share many similar brand values: innovative, diverse, original and artfully irreverent. It is one of the few makeup brands in the world which has colour to match every skin tone, and also, has quickly become the preferred makeup for men.”

Created in Toronto, M·A·C’s heritage is firmly rooted in a long relationship with the Canadian fashion community and has matured into a global beauty phenomenon that pushes limits and breaks boundaries. Catering to all genders, age groups and race, it is the perfect fit for the TOM* man. “M·A·C continues to be the go-to makeup destination for men. We are seeing an increased interest in male grooming products as M·A·C provides a comfortable environment with PRO artistry relations services to customize each male client’s individual grooming needs,” comments Taposhi Gandhi, Brand Manager, M·A·C Canada.

M·A·C supports 34 fashion weeks in 29 cities including over 230 shows in New York, London, Milan and Paris alone, and annually supports over 800 shows and special events worldwide. Toronto Men’s Fashion week will be keyed by M·A·C Senior Artist Jane McKay along with a team of 30 M·A·C makeup artists to create each look on the TOM* Fall/Winter 2016 runway.

Jane McKay will be available backstage to talk to media about makeup trends and how to get the looks upon request. To book an interview, please contact: jdomingo@tomfw.sitedudes.com, pamela@pkcommunications.ca or jeway@maccosmetics.com.

ABOUT M·A·C COSMETICS
M·A·C (Make-up Art Cosmetics), a leading brand of professional cosmetics, was created in Toronto, Canada in 1984 and is part of The Estée Lauder Companies, Inc. The company’s popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists around the world. M·A·C is now sold in 110 countries/territories worldwide. Follow M·A·C and M·A·C Senior Artists on Twitter @MACcosmetics (twitter.com/maccosmetics), become a M·A·C fan on Facebook (facebook.com/maccosmetics), follow M·A·C on Instagram (instagram.com/maccosmetics), watch M·A·C videos on YouTube (youtube.com/maccosmetics). For a M·A·C location visit www.maccosmetics.com.

ABOUT TOM*
Toronto Men’s Fashion Week (TOM*) is the eighth men’s fashion week in the world. TOM* is the most influential platform in Canada for menswear designers and brands. TOM* is a semi-annual event showcasing Spring/Summer in August and Fall/Winter in February featuring cutting edge runway presentations, TOM* Talks, power brunches, industry meet n’ greets, trunk shows and showrooms. Finally, men’s fashion has a face and a name: TOM*.

Twitter: @TOM_FW
Instagram: @TOM_FW
Facebook: TOM – Toronto Men’s Fashion Week
Website: WWW.TOMFW.COM

CONTACT
Toronto Men’s Fashion Week – Jessica Domingo jdomingo@tomfw.sitedudes.com
M·A·C Cosmetics – Pamela Kennedy pamela@pkcommunications.ca
M·A·C Cosmetics – Jess Way jeway@maccosmetics.com

 


FOR IMMEDIATE RELEASE

AMERICAN CREW SIGNS 4 SEASON CONTRACT WITH TORONTO MEN’S FASHION WEEK

American_Crew_TOM_FW16TORONTO, February 4, 2016 – American Crew, the King of Men’s Grooming, announced its partnership with Toronto Men’s Fashion Week (TOM*) as the exclusive hair and shaving partner for the next 4 seasons beginning with the Fall/Winter 2016 Collections taking place February 22 to March 1, 2016.

“American Crew has been defining men’s grooming for over two decades, and we are proud to partner with such a global brand as our official hair and grooming sponsor for TOM*,” says Jeff Rustia, Executive Director of TOM*. “American Crew’s professional team of hair styling experts and artists are the best in the industry.”

Grooming has become an essential part of men’s fashion as it provides the ultimate statement to complete the designer’s overall vision.  All hair and shave looks at TOM* are being created by a team of elite stylists headed by American Crew All Stars Matula Liounis and Pete Goupil using products from across the American Crew brand spectrum. The partnership between TOM*’s designers and the American Crew hair team is essential to bringing the looks to life.

The American Crew team is available backstage to talk to media about grooming, style trends and how to get the looks upon request. To book an interview, please contact: jdomingo@tomfw.sitedudes.com.

Media & Industry Registration and the official schedule can be found at:

WWW.TOMFW.COM

ABOUT AMERICAN CREW
Nobody knows men like American Crew.  To create trends and lead movements in men’s style, you’ve got to understand everything about men: how they think, how they act and how they play.

ABOUT TOM*
Toronto Men’s Fashion Week (TOM*) is the eighth men’s fashion week in the world. TOM* is the most influential platform in Canada for menswear designers and brands. TOM* is a semi-annual event showcasing Spring/Summer in August and Fall/Winter in February featuring cutting edge runway presentations, TOM* Talks, power brunches, industry meet n’ greets, trunk shows and showrooms. Finally, men’s fashion has a face and a name: TOM*

Twitter: @TOM_FW
Instagram: @TOM_FW
Facebook: TOM – Toronto Men’s Fashion Week
Website: WWW.TOMFW.COM

CONTACT
Jessica Domingo, 416-894-0509, jdomingo@tomfw.sitedudes.com

 


FOR IMMEDIATE RELEASE

CANADIAN CELEBS WALK THE RUNWAY AT TORONTO MEN’S FASHION WEEK IN SUPPORT OF THE KOL HOPE FUND AT SICKKIDS

TORONTO, January 28, 2015 – Toronto Men’s Fashion Week (TOM*) is excited to announce the preliminary lineup for MensFashion4Hope taking place Thursday, February 25 at 8 p.m. MensFashion4Hope, TOM*s charitable initiative, features Canadian celebrities wearing the latest menswear fashion from GOTSTYLE™ with proceeds raised going to The Hospital for Sick Children (SickKids) through the Kol Hope Foundation for Children.

GOTSTYLE™ will be styling notable celebrities including Andrew Haley (Paralympic swimmer), Anthony Lemke (actor), Bill Coulter (CP24 meteorologist), David Raccuglia (American Crew founder), Gurdeep Ahluwalia (TSN Sports anchor), Henk Van der Kolk (TIFF co-founder), Kevin Rempel (Sledge Hockey Paralympian), Leslie Roberts (journalist and TV personality), Norm Kelly (City of Toronto councillor), Paul Mason (Fashion Santa), Shai DeLuca-Tamasi (Cityline design expert) and Vinay Virmani (actor) with more to be announced in the coming weeks.

With more than ten years of experience helping the men of Toronto find modern, refined looks for every occasion, GOTSTYLE™ has become known as a leading figure in Canadian menswear. GOTSTYLE™ is committed to providing the most inclusive shopping experience fulfilling every client’s unique requirements in terms of style, tailoring and grooming. With two retail locations that house edgy, well-edited collections that encompass business, casual, formal and social looks, GOTSTYLE™ helps make any man a sartorial star.

Since August 2015, MensFashion4Hope has raised over $10,000 for the Kol Hope Fund at SickKids, which has now brought its cumulative total to $117,500. The Kol Hope Foundation for Children is a Canadian charitable organization dedicated to supporting sick and disabled children.
This season, MensFashion4Hope will continue to raise funds through several fundraising initiatives including “MAKE EVERY STEP COUNT”, a walkathon inspired campaign in which the public can donate to the runway walk of their favourite celebrities. Additionally, during the runway presentation, audience members will be encouraged to donate with the goal of raising $1,000 with funds raised being matched by companies and patrons involved in the “MATCH TOM*” program.

To purchase tickets or donate to the Kol Hope Foundation for Children, go to:  tomfw.sitedudes.com/tickets

TOM* will showcase some of Canada’s most talented menswear designers at 444 Yonge Street, College Park February 22nd to March 1st.
Hair and grooming is presented by American Crew, and M·A·C Cosmetics is the official makeup sponsor of TOM*.  TOM* is made possible by World Financial Group (WFG), Downtown Yonge BIA, Tourism Toronto, Fashion Group International, Toronto Fashion Incubator, the City of Toronto and more.

Media & Industry Registration and the official schedule can be found at:

WWW.TOMFW.COMa

ABOUT TOM*
Toronto Men’s Fashion Week (TOM*) is the eighth men’s fashion week in the world. TOM* is the most influential platform in Canada for menswear designers and brands. TOM* is a semi-annual event showcasing Spring/Summer in August and Fall/Winter in February featuring cutting edge runway presentations, TOM* Talks, power brunches, industry meet n’ greets, trunk shows and showrooms. Finally, men’s fashion has a face and a name: TOM*

Twitter: @TOM_FW
Instagram: @TOM_FW
Facebook: TOM – Toronto Men’s Fashion Week
Website: WWW.TOMFW.COM

CONTACT
Jessica Domingo, 416-894-0509, jdomingo@tomfw.sitedudes.com

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Behind the Scenes at the MensFashion4Hope FW16 Campaign shoot featuring 20 of Canada’s top male models.

 

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MensFashion4Hope FW16 Campaign featuring 20 of Canada’s top male models.

 


FOR IMMEDIATE RELEASE

TORONTO MEN’S FASHION WEEK (TOM*) ANNOUNCES EVENT HIGHLIGHTS FOR FALL/WINTER 2016

MEDIA & INDUSTRY REGISTRATION IS NOW OPEN

TORONTO, January 13, 2016 – Toronto Men’s Fashion Week (TOM*) today announced the details for their Fall/Winter 2016 Collections taking place at 444 Yonge Street, College Park on Monday, February 22 to Tuesday, March 1, 2016.

TOM* will showcase the Fall/Winter 2016 Collections from: Caffery Van Horne, Candace Daniela, Christopher Bates, Dalla, Diodati by Luca Galardo, Finezza, Hip and Bone, Jaan Choxi, Just Ta, L’Momo, Maxivive, Travelling Tailor, Tuck Shop, Xian, Zane Barlas and TOM* Emerging Menswear Designer Award (EMDA) winners Joao Paulo Guedes and 3. Paradis.
Additionally, on Thursday, February 25, TOM* will feature Mensfashion4hope, TOM*s charitable initiative. Mensfashion4hope will present Canadian celebrities wearing the latest menswear from GOTSTYLE™ with proceeds raised for SickKids through the Kol Hope Foundation for Children.

Runway presentations will begin Wednesday, February 24 and continue through to February 26. Menswear trunk shows and showrooms will be held the following week.

Hair and grooming is presented by American Crew, and M·A·C Cosmetics is the official makeup sponsor of TOM*.  TOM* is made possible by World Financial Group (WFG), Downtown Yonge BIA, Tourism Toronto, Fashion Group International, Toronto Fashion Incubator, the City of Toronto and more.

Media & Industry Registration and the official schedule can be found at: WWW.TOMFW.COM

ABOUT TOM*
Toronto Men’s Fashion Week (TOM*) is the eighth men’s fashion week in the world. TOM* is the most influential platform in Canada for menswear designers and brands. TOM* is a semi-annual event showcasing Spring/Summer in August and Fall/Winter in February featuring cutting edge runway presentations, TOM* Talks, power brunches, industry meet n’ greets, trunk shows and showrooms. Finally, men’s fashion has a face and a name: TOM*

Twitter:  @TOM_FW
Instagram:  @TOM_FW
Facebook:  TOM – Toronto Men’s Fashion Week
Website:  TOMFW.COM

CONTACT
Jessica Domingo, 416-894-0509, jdomingo@tomfw.sitedudes.com